EEZ-READ™ AND MOMENTUS GOLF HAVE LAUNCHED GOLF'S "BEST NEW PRODUCT" |
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| EEZ-READ™ and Momentus Golf have launched the new EEZ-READ™ putting aid at the PGA Merchandise Show. Named 2008 PGA Merchandise Show Best New Product designed to build putting confidence and shave strokes off every golfer's game, the device will be a part of Momentus Golf's Butch Harmon Signature Series line of products and be endorsed by the renowned instructor. "Using the EEZ-READ is the simplest way to sink more putts," says Harmon.The EEZ-READ™ (pronounced Easy Read) is a high accuracy “bubble level” attached to a watchmaker's grade stainless steel disc that's sturdy enough to provide a quick reading of the green's contours, yet lightweight enough to carry in your pocket during play. It is intended to help golfers on putts with subtle or confusing breaks and works best on putts within 20 feet of the hole. Jim Sorenson, Founder and CEO of Momentus Golf said, “The EEZ-READ™ is such a clever product that works perfectly to help golfers quickly read the break on the greens. Frankly, I expect to see an EEZ-READ ™ in every golf bag soon.”Founder of the EEZ-READ, Robin Austin, a marketing innovator for blue chip Fortune 500 companies, had the benefit of his Connecticut Golf Pro teaching him a better way to putt. Out of this improvement in his putting game came the birth of the EEZ-READ. “I was fascinated to learn that the Pros and their caddies take great pains to understand the breaks in the greens during their practice rounds prior to competition play,” said Austin. “They use all sorts of technology. One Pro actually had used a construction level on the greens, and that started me thinking of how to improve upon that concept,” he added.“Making a good putt is one of the most enjoyable and memorable aspects of golf, and EEZ-READ helps to build those positive memories,” Austin said.EEZ-READ™ can be used in three simple steps:
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